Final Task: What kind of media institution might distribute your media product?

Firstly our Studio logo was called Arrow Up. This is because it tries to feature more on social issues and allow people meaning the audience be aware of these social issues that many teens face. Therefore the use of a postive name with Arrow up suggests moving forward. This studio is used to emphasise the fact that typical representation of teens in other films as being intimatating, bad and not nice people is not alwasy the case for young people. Also with the logo is a very happy themed audio to go with which adds to the meaning of moving forward from the title.

Next the media institution of the media product will be self distributed becasue of the low budegt being used to produce the film. For Arrow up studios this is the first film. In terms of self distributing there are many ways of becoming a successful film and reaching the target market by the technologial advancements and use of viral marekting intact.

Firstly we will distribute the film at various film and also music festivals. This is becasue many teenagers attend these sort of festivals and the use of modern singers and independent students in universities allows these festivals to be the key in order to allow this film to reach the target audience. Here is a couple of examples of film festivals for the film to be targetied in 2011....



 Another form of distributing the film is throught the interent where viral marketing can be used to reach the target audience. You tube which has become the centre of videos can be a succesful stratgey to aim the film at also allowing it to be cateorigesed into certain searches. However another way is social networking sites escpecially Facebook which will be a direct advertisement to the target audeince. Facebook aims to advertise cerains media products to cerain people depending on their age, relationship status and their likes nad dislikes. This immediatey will allow the film to reach the targett audeicen who will watch the film.

Films which I have research to Half nelsons, The Zombies Diaries and Paranormal Activity which have both been successful with low budeget films. Paranormal Activity also had a second film made and was very much viral marketed before bieng ditributed by Paramount Pictures and Dreamworks Pictures from the success of the Screamfest Horror Film festival.